Right Type of Environmental Impact
Brand and Product Design // Design Concept
The Client
Pukka herbs are a Herbal tea company based in the UK. They focus on herbal infusions and sustainable approaches in providing delicious and healthy tea.
Design Goals
They want a design concept for a campaign that would see Pukka tea raise awareness for the ongoing challenges that are threatening our planets oceans and seas. This would involve the creation of Logotype variation for the campaign, a set of tea that would fit the campaign and a series of advertising for social media or physical spaces.
Outcome
While transforming the Pukka logotype for the campaign I realised that taking the opportunity to create a unique typeface for the variation and campaign would bring a unique component. Overall the campaign creates a strong visual for an important issue, but a stronger ad campaign plan would increase the overall impact.
