Sen started as a typographic based brief provided by Montype. It wanted designers to challenge brand design in creating a brand that utilises typography as its key visual identity, by designing a brand and outcomes for multiple different companies. I worked with three other designers for this project: Marta Brito and Mateusz Janas, we each started off as brand designers collaborating then branching onto separate branches of the project. . Our design solution was to design a Health Tech brand that appealed to an older audience by taken inspiration from luxury cars and contemporary design.